Forum Theme: Leading By Design

The FRED Leadership Forum is an invitation-only event. For information on how to attend, please contact David Small (

To a degree an “un-conference,” the FRED Forum is distinguished by its collegial ethos, immersive format and refreshing ways that it draws sustenance from, and makes connections through, the arts.

The overarching goal for this year’s Forum, LEADING BY DESIGN, is to help participants shape their professional and personal journeys with explicit intention, and careful attention, as they expand their palette of  “elements of design.”

Featured Speakers:

Robert Sapolsky, professor of neurology, neurosurgery, Stanford University; author of Behave: The Biology of Humans at Our Best and Our Worst




Aleta Hayes, Institute for Diversity in the Arts, Stanford University, modern dancer, choreographer, performer, teacher




David Batstone, Managing Director, Just Business, founder/president Not For Sale, University of San Francisco ethics professor




Sheryl O’Loughlin, CEO/President, REBBL; author Killing It (how to kill it as an entrepreneur!)




Forum Highlights 

    • EXPLORE the SAN FRANCISCO EXPLORATORIUM: Further capitalizing on the uniqueness of the Bay Area, one day of this Forum will take place at the San Francisco Exploratorium.  We expect to absorb and be empowered by the spirit of this special place as we “get our hands dirty” by messing around with real science.

About the Forum

The FRED Leadership Forum gathers established and emergent leaders from across sectors and generations. Through immersing participants in leading-edge thinking and transformational experiences, the Forum explores the “why” as well as the “how” of leaders’ work and serves as a nexus, catalyst and incubator for re-imagined leadership. The Forum’s most distinctive feature, a focus on moral imperatives for enriching the world, replenishes the soul as well as the intellect and the operational toolkit.

Organizational Members